Feb 4, 2020
We're entering a "video first" world where video dominates attention and social media feeds! What are the implications for leaders? If you aren't communicating using video you're at risk of getting shut out of people's lives. In this audio master class, I share tips and strategies to help you bring your leadership online using video.
We've Entered a "Video First" World
In 2016 Facebook CEO Mark Zuckerberg said, “Ten years ago, most of what we shared and consumed online was text. Now it’s photos, and soon most of it will be video. We see a world that is video first with video at the heart of all our apps and services.” Facebook / Fast Company
"The vast majority of Americans – 95% – now own a cellphone of some kind. The share of Americans that own smartphones is now 77%..." Pew Research Center
Video is estimated to be 80% of all Internet traffic. Wordstream.com
According to Forbes "90% of customers say video helps them make buying decisions and 64% of customers say that seeing a video makes them more likely to buy." Adding a video to marketing emails has been shown to double to triple click-through rates. Website landing pages with videos see significant increases in their conversion rates.