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Welcome to The Peter Bowden Show,  featuring audio content from my work helping leaders grow thriving congregations, ministries, and justice efforts.   For more, please visit my website at www.peterbowden.live

 

Oct 27, 2022

Driven by TikTok's success, social media platforms are changing how they decide what content people see online. Instead of relying on an individual's stated preferences and social connections, they're shifting to feeding people content based on what they are already watching and engaging with. In this episode, I explain this huge shift, the implications, and strategy recommendations.

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